What The Hell Are You, Michelin Man?

I don’t get what the Michelin Man is. Is he an alien or a mutant, to show that Michelin’s tire technology is superior? A bodybuilder to demonstrate the rubber’s hardiness? Is he a cloud to represent how heavenly it is to ride in a car with Michelin tires? WHAT THE HELL ARE YOU MICHELIN MAN!?!?!? 

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